Tag Archives: inteligent marketing
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Thatcher the grocer
12 Apr 2013
I find myself agreeing with Ian Twinn of the ISBA but for the headline of his article in Marketing ‘How Margaret Thatcher changed the marketing industry forever‘. I don’t think she was that cataclysmic but she certainly extolled the principle [...]
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Marketing advice? It’s all about clear communication
20 Mar 2013
There are thousands of businesses looking for marketing advice. Many do not have the money to employ a professional to help so here’s my top tip. I could tell you that you need to find out what your customers want and [...]
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Loyalty schemes – my pointless addiction
15 Mar 2013
I’m as guilty as the next man of falling for the something-for-nothing feel of a loyalty scheme. Sky-high petrol prices and an addiction to Land Rover products means that I diligently fish out ‘My Precious’ Shell Drivers Club card every [...]
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The latest social media stats that will blow your mind!
22 Nov 2012
The Social Media Revolution video for 2012 is here!!! Created by leading social media analyst, Erik Qualman, this video will blow your mind with real stats about how social media is no longer an optional fad but a real world-dominating, game-changing force [...]
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Think your business needs an app? Take a leaf out of this book
31 Oct 2012
We often come across clients who want an app developed for their business but a lot of the time they don’t know what it would do. It’s important that apps have a useful and practical function, if your app won’t [...]
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Bond – Skyfall – Coke Zero – Epic!
26 Oct 2012
We’re all very excited about the Bond film Skyfall at The Bridge HQ. In fact we are off to see it tonight en masse! #Geeks To get you in the spirit, here’s a look at Coke Zero’s campaign to ‘unlock [...]
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Risotto meets on and offline marketing
24 Oct 2012
Marketing managers often despair that initiative they implement are not followed through by staff. A good example is tracing where customers heard about your services – this question should be asked of every new customer and logged to help understand [...]
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Playful, well-placed, targeted and on-brand!
23 Oct 2012
On a recent trip to Venice, we were very impressed with the originality of this advertising. (I’ve never been to Vegas, perhaps it’s there too…) Nonetheless, at Marco Polo airport this little gem not only told all visitors that there [...]
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Social media stats that will blow your mind
25 Jun 2012
If you are in any doubt as to the power, reach and flexibility of social media, this is a must see video.
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Mini burns bright in Brussels
21 Jan 2012
The Brussels Motor Show has given Mini the perfect forum to run their new campaign – Fan the Flame. An innovative campaign that sees the real and digital worlds combining to promote the Mini Countryman. Check it out!
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Guest blog: Video is the new print
19 Jan 2012
Video is a very versatile and effective way to get your message heard by many. With good planning, one well-produced shoot can achieve multiple goals, giving you a family of videos for the cost of a single shoot. The key to [...]
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A viral video on vacuuming? It CAN be done
10 Jan 2012
With new year’s resolutions largely based around weight loss this is a timely and amusing video from LG in Australia – created by GPY&R Sydney. Unsurprisingly it’s gone viral over the last few weeks, picking up over 4 million views…for a [...]