Advertising - The Bridge

Specsavers scores again with Lions sponsorship

7 Jun 2013

Specsavers produces some great ads. Great for their original comedy and great because they have spawned a whole new viral genre of spoofs. Youtube is alive with Specsavers variations of Lynx ads and Das Boot remakes. But I’m not blogging [...]
Marketing Captchas the imagination

31 May 2013

I was going to write about Captcha (left) and the bazarre fact that not only does it prevent bad guys doing unspeakable things it is also helping to digitise books. This article explains how, when books are scanned sometimes Optical [...]
Tunnocks take the biscuit for sticking to brand

26 Apr 2013

I love the colourful Tunnocks website and their caramel wafers. Here’s a company that has stuck to a brand and made it a success. Owned by the same family since 1890 (123 years – Marmite was formed in 1902) and [...]
Perfectly balanced marketing

17 Apr 2013

Just a quick one from me today but I thought I’d just point out a few reasons why Danone are my Brand of the week. Everyone must have seen their recent advertisement for new yogurt Danio by now. I think [...]
Thatcher the grocer

12 Apr 2013

I find myself agreeing with Ian Twinn of the ISBA but for the headline of his article in Marketing ‘How Margaret Thatcher changed the marketing industry forever‘. I don’t think she was that cataclysmic but she certainly extolled the principle [...]
Guerrilla Marketing

25 Mar 2013

In this economic climate guerrilla marketing is another way of getting more inventive when it comes to how to get the best ‘bang for your buck’. Take a look at this guy’s entrepreneurial skills with Guerrilla marketing. The benefits of having someone wearing [...]
Advertising culture

22 Mar 2013

Interesting article in the FT earlier this month by Peter Aspden ‘The legacy of the “ace caff” in which he highlights the vibrancy and diversity of advertising for The Arts. He contrasts and compares the styles of the current English [...]
Media Buying – Shepherd’s Bush is too easy

1 Mar 2013

I don’t often enjoy talking about media buying. I prefer the images and copy, colour and buzz of advertising content rather than the rather academic jargon and stats of media scheduling, OTS, CPC, CPM, CTR and all that. I also [...]
Spoof positive that cosmetics are a laugh

1 Feb 2013

I wanted to write a blog debunking cosmetics ads because I find them laughable. Liposomes, three-dimensional pigments, salicylic acid, vitamin C, light diffusers, exfoliators, moisturisers, UV protection, photosensitive pigments, SPF15, SPF12, ginseng, ginkgo, ginkgo biloba, green tea, aloe vera, mint, wheat germ oil, [...]
Be brave – add humour and personality to responsive marketing

30 Jan 2013

I think this Bodyform ad from Carat shows how to respond to humourous feedback after Richard Neill made this comment on Bodyform’s Facebook page:
Making scents and getting fleeced

21 Dec 2012

Euromonitor says (for free – £600 for the full report – see previous blog) In 2011, retail sales of fragrances in the UK grew by 7%, to reach £1.1 billion. This was slightly less than the 8% value growth in [...]
3.12 Advertisements must not mislead by exaggerating the capability or performance of a product or service.

14 Dec 2012

Extraordinary series of ads from Lynx continues to evade rule 3.12 of the Code of Advertising Practice

Tag Archives: Advertising