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Your database is your friend
6 May 2013
I received this email yesterday and was so impressed with this company’s use of their database I needed to share it with you. So often companies add client data to their database because they know they should, they attempt to put it into [...]
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Too good to be true?
15 Apr 2013
It used to be said that if something sounds too good to be true – then it probably is. In days gone by tales of snake oil salesmen selling cure-alls were portents to the weak-minded. I was talking with a [...]
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Guerrilla Marketing
25 Mar 2013
In this economic climate guerrilla marketing is another way of getting more inventive when it comes to how to get the best ‘bang for your buck’. Take a look at this guy’s entrepreneurial skills with Guerrilla marketing. The benefits of having someone wearing [...]
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Brand – should the BBC cover up?
18 Mar 2013
Brand – should the BBC cover up? I am a great fan of BBC 1′s Sunday night show Countryfile. I think the presenters bring the countryside news factually yet are able to introduce humour where appropriate. I always feel I [...]
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Stick to the Brand Guidelines
11 Mar 2013
Brand Guidelines are put in place to reinforce the perception of your Company. By using a set of rules dictating font style, size, and colour ways it is easy for anyone to create marketing collateral using these rules without running the risk of [...]
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Want to hire him?…get in the queue
25 Feb 2013
Although I suspect he will be employing others before too long! The difference between this story and the Victorian stories of sending children up chimneys is that this boy chose to be an entrepreneur at 9 years old. The story [...]
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Misleading packaging
22 Feb 2013
When you’ve tired of inventing the perfect mousetrap and run out of inventive gift items – focus on the packaging! We’ve all wrapped small items in big boxes to fox those we buy presents but this American company goes further [...]
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Re-defining marketing
15 Feb 2013
I feel silly now. I’ve spent the best part of 35 years learning and bestowing the noble art of Marketing – finding out what people want and providing it at a profit – and I’ve completely got it wrong. Some [...]
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Who’s the fool?
13 Feb 2013
OK, so this week there are no amusing videos from me. I have a question I’d like to pose to you instead – please feel free to give your views on our Facebook page or Twitter account. As you know [...]
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Mixed emotions…
11 Feb 2013
Two comments I have read in the last three days have put me in a bit of a quandary, whilst I have never been a bra burner, I am still irritatingly effected by the ridiculous comments by chaps who still think the [...]
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It warms the cockles of my heart..
4 Feb 2013
After a busy week working hard to achieve the goals set, nose to the grind stone and all that, one of my most tricky tasks is to find the content to keep my clients in the forefront of peoples mind, and [...]
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Being one of the lads is so hard….
28 Jan 2013
I have always prided myself on being one of the lads, I have always had a job where faint heart never won fair order! In a man’s world you need to man up and never play the girly card. So [...]